Cunningham Swaim, LLP - Business

DALLAS: 214-646-1495 | PASADENA: 626-765-3000 | DENVER: 303-309-8167 | PAGOSA SPRINGS: 970-884-3511 | HOUSTON: 713-668-0610 | NEW YORK: 917-538-2774


4015 Main Street
Suite 200
Dallas, TX 75226



2 N. Lake Avenue
Suite 550
Pasadena, CA 91101



2800 Cornerstone Dr.
Building B
Pagosa Springs, CO 81147



Two Greenway Plaza
Suite 650
Houston, TX 77046



200 Broadhollow Road, Suite 207
Melville, NY 11747

Focused Trial Lawyers In Dallas, Texas, Pasadena, California And Denver, Colorado
Protecting Rights In Trade Dress Cases
  1. Home
  2.  » 
  3. Intellectual Property
  4.  » Trade Dress Cases

Protecting Rights In Trade Dress Cases

Many people believe that intellectual property litigation focuses only on copyright, trademark, service mark and patent infringement issues. However, entrepreneurs, manufacturers and big businesses often spend a great deal of time, money and thought on marketing efforts.

The shape, colors and font used to package a product to be easily identifiable in the marketplace can be a big selling point. The decor and ambience of a restaurant chain may be easily recognizable to attract patrons to an establishment. Unfortunately, when a good idea sells well, many other entities may want to participate in your potential revenues.

A range of features may fall under trade dress intellectual property protection, such as:

  • Sales techniques used to market a product
  • Size, shape, color or color combinations used to identify or package the product
  • Textures or distinctive graphics used to identify the product

At Cunningham Swaim, LLP, we represent inventors, entrepreneurs, businesses and others prosecuting and defending trade dress claims. Many companies register their trade dress under the Lanham Act. However, common law principles also apply to the niche area of intellectual property law.

Our lawyers have significant experience handling trade dress litigation. With a strong command of intellectual property law, and experience resolving high-profile, complex disputes, we provide honed, focused and resolute representation in trade dress cases.

Call Dedicated Trial Attorneys With More Than 100 Years Of Combined Experience

To learn more about how our honed, focused and resolute approach to the law can benefit you, contact us online or call us in Dallas at 214-646-1495. To reach our Pasadena office, call 626-765-3000 and to reach our Denver, Colorado office, call 303-309-8167. With offices in Texas and California we represent clients nationwide.