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Theme park sues Taylor Swift for impact on search engine placement

Theme park sues Taylor Swift for impact on search engine placement

| Feb 26, 2021 | Intellectual Property |

A theme park in Pleasant Grove, Utah has filed a suit against recording artist Taylor Swift for copyright infringement. The dispute comes from the promotion efforts of Taylor Swift’s latest album, Evermore, and their effect on the online presence of the similarly named theme park, Evermore Park.

The nature of the complaint

The Park contends in their complaint that Swift’s album name, and its promotion, have had a huge negative impact on the Park’s ability to attract new customers. They claim that the similar name of the album makes it harder for potential visitors to find the Park on the internet, since the album has significantly lowered the Park’s placement in search engine results.

In addition, the Park’s complaint contends that the album’s name, and the timing of its release, has created confusion among the Park’s guests, many of whom assumed that the Park was working in collaboration with Swift.

Swift’s attorneys ignored the Park’s cease and desist letter, claiming that the singer’s album has nothing to do with the Park. The parties will litigate the controversy in court shortly.

Options for protecting your intellectual property

Intellectual property lawsuits are not limited to cases where a party has blatantly used your copyrighted material. As in Swift’s case, if someone’s use of a similar term has a huge negative impact on your intellectual property, you might be able to bring suit.

If something similar has happened to you, it might be worth your time to consult an experienced intellectual property attorney. They will be able to tell you if your situation stands a solid chance of winning injunctive relief or a monetary recovery in court.